How do Local Business
Painting Parties in SoCal Work?
Want to get people talking about your business? Whether you own (or are on the marketing team for) a business like a coffee shop, brewery, boutique, cafe, or even dentist office, painting parties are a fantastic way people in your area talking about you and help you thrive in your community.
Why would a local business want to do a painting party?
There are four fantastic reasons why your business will truly benefit from hosting a paint party -
Photogenic Social Events Like Painting Parties Make Highly Shareable Social Media Content
Painting parties are inherently visual and fun, leading to a huge boost in User-Generated Content which is invaluable for marketing.
Free, Authentic Advertising: Attendees take photos of their creations, their friends, and the venue, then post them to Instagram, Facebook, and TikTok. These posts are accompanied by tags, geotags, and sometimes a branded event hashtag.
Wider Organic Reach: A customer's post is seen by their friends and local network—a demographic you may not reach with paid advertising. This organic reach is more trusted and authentic than a traditional advertisement.
Creating an "Experience" Brand: The content positions your business (be it a coffee shop, bookstore, or brewery) as a fun, creative, and welcoming place to do things, not just buy things.
Business Painting Parties can Build Deeper Brand Loyalty and Emotional Connection
Traditional ads are easily ignored, but a positive, shared experience is a powerful memory that ties a customer to your brand.
Positive Association: The feelings of fun, relaxation, and accomplishment from the party become subconsciously linked to your business. This creates an emotional bond that goes far beyond transactional loyalty.
Customer-to-Advocate Pipeline: Customers who have an amazing experience become brand advocates. They will recommend your business not just for its core product, but for its events and atmosphere.
Social Events Attract a New, Targeted Audience to Your Business
The paint party event acts as a unique filter, drawing in customers you might miss with standard marketing.
New Foot Traffic: People who came just for the party are now in your physical space, giving them a prolonged opportunity to explore your core business offerings.
Audience Profiling: Painting parties often attract groups of friends, bachelorette parties, or couples looking for a date night. This allows you to tap into the lucrative group/event booking market and target people interested in arts, hobbies, and social gatherings.
Unique Business Experiences Create Local PR and Community Buzz
Hosting regular, popular events establishes your business as a pillar of the community, which attracts attention from local media and organizations.
Newsworthiness: A fun, recurring event is often seen as more newsworthy than a simple sale. This makes it easier to get features in local blogs, newspapers, and community event listings.
Collaboration Opportunities: The event provides an easy way to collaborate with other local businesses (e.g., partnering with a local wine supplier for a "sip and paint"), multiplying your marketing reach to their customer base.
So, how does it work to host a local business paint party for your customers?
Let’s talk details. Here are the main things to consider when deciding if a painting experience is right for your business:
How Your Guests Pay for Their Ticket
We have two options you can choose from to get your event booked and paid for:
You can pay us directly and then sell tickets on your own (you are free to mark up the rate to whatever you need, as we will not advertise our ticket price or discuss it at your event).
This is the most popular choice for most businesses. Not only are you able to charge what you prefer for tickets, but you can get all of the details of each attendee for your own records.
We can sell the tickets on your behalf. Customers would be directed to an ordering page on our website through a unique QR code that we provide for you to share. They will select your business on the order page as the event they wish to attend, and check out, securing their position.
We will keep you in the loop regarding how many have signed up and names of guests, but do not share their other personal information.
Cost and Minimum Guest Count
Business Painting Events cost $35 per guest, with a 12-person minimum.
If you are opting to pay us directly and directly sell tickets on your own (preferred method for most businesses), then we collect a $420 down payment to secure your date, which includes up to 12 guests.
We will then collect the balance due 2 days before the event, depending on how many more guests sign up - this solidifies your guest count.
For instance, say you sell 20 tickets total. Then 2 days before the event, we will collect the balance of $280 (8 X $35).
This rate is now final, even if you have guests that don’t show
If you are opting to have us sell the tickets on your behalf using our website, then 2 days before your event, we will assess how many have signed up in total and collect the remaining balance from you if needed / if less than 12 signed up (to total the minimum requirement of $420).
As a note, guests that don’t show after the 2-day final count will not receive a refund. We will communicate these terms with the guests directly with this option.
Commitment
We take a lot of care and lots of time to prepare for each painting event, which includes personal details for each guest, getting needed supplies in stock, and blocking your date off.
If, for some reason, you need to cancel OR RESCHEDULE your painting event, we require a 10-business-day advance notice.
You can then either reschedule your event or receive a full refund.
No refund will be offered if you aren’t able to let us know with enough advance notice, but if you prefer to reschedule, we will make every effort to try to find a date that works, however, this is not a guarantee of reschedule, as our calendar may already be full on the new date you prefer. We appreciate your understanding with this policy.
Advertising for the Event
We will do everything we can to talk up your business, share flyers with our community, and tell everyone on our social media about your event - but ultimately, it is the responsibility of the local business to gather attendees and share about your painting party event.
What We Provide
We provide nearly everything you need for our Mobile Painting Party Events in Southern California.
All painting supplies, such as canvases, easels, paint, palettes, brushes, paper towels, water cups, etc.
Aprons for all guests
Table coverings
Easy, fun instruction for your chosen painting
A RAFFLE with a prize worth $50
AND… a gift for each guest :) We want them to feel as special as they are, and so glad they chose to attend your business painting event.
We can also provide light refreshments of either fruit and cookies or charcuterie with homemade lemonade. Rate varies depending on your guest count (please inquire for details!).
Or if you would like your event to match your space, colors, or style, we can provide custom tablecloth colors, chair sash colors, and flower bouquets for the tables. You can learn more about customizing the look of your painting party here!
Ready to book a painting party for your business in southern California, or have more questions?
Get in touch! We can’t wait to hear from you!
What You Provide
There are only a few details we’ll need you to take care of to make this party a smashing success!
Your own beverages, including wine and beer if you prefer to serve your guests alcoholic beverages
Tables and Chairs (we typically seat 6 guests at a standard rectangle folding table)
A sink and faucet
A large enough space to fit your entire group in one area, accounting for some space also for the instructor
Floor coverings if you require them for your space
What is the Event Schedule?
We arrive one hour before the official starting time to get set up. Then, once your guests arrive, we will spend about 15 minutes allowing everyone to arrive, mingle, maybe grab a drink and some snacks, and get settled.
If you would like your guests to have more “mingle time,” please adjust and communicate the new start time of your event according to your preference. We have to begin no more than 15 minutes after “our” start time in order to finish the activity in the allotted time frame.
Then we being painting! Our instructor will guide your guests through an easy-to-follow, beautiful painting (seriously - our goal is to provide the type of paintings people are truly excited to hang on their walls and talk about to their friends), offering help along the way, and a live demonstration so your guests know exactly what to do next.
The painting process will go for about an hour and 15 minutes or so, and then it’s time to wrap up!
We end the evening with a raffle drawing, and leave a bit of time for photos and sharing.
After our two-hour painting event, we will start cleaning up and packing, but your guests are welcome to stay as long as you like.